Friday 8 November 2013

Conventions of Ancillary Texts - Digipaks (CD/DVD package)

Imagine Dragons - Night Visions Album



The typical conventions of a digipak (CD/DVD package) start with the album artwork on the front and back covers and a CD design. The case for the CD is to protect it. The example I have used is of my chosen band Imagine Dragons', album Night Visions. The front cover artwork includes the main artists' logo, with the album name. The picture used for the artwork is often the artist on the front making it more recognizable to the audience who it is. My example has used an abstract photograph, which will have some relation to the album name/songs chosen for the CD. The back cover is slightly more conventional, with these features seen on the majority of ancillary texts. The track listing is found on the back, along with the record label and publishing logo. A bar code can also be seen for when it's ready to be purchased. Within the small print, executive producers, managers and important members of the artists team are usually listed for the business side of the production. The artwork for the back cover varies from a continuation of the front cover, with a similar background and appropriate images to place text over the top or as seen on my example, a plain colour is used, usually within the chosen colour scheme for the album cover. Finally, the CD design varies from each artist. Some have pictures on, relating to the artwork and colour scheme. My example CD is a similar colour tone to the back cover and has the artist and album name on it. The 

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